Eco Warrior - Social Sustainability: Australian Brands Balancing Profit with Purpose

Originally published 6 September 2019 by Sara Pull on The Eco Warrior Princess 

Read the full article here

Social Sustainability: Australian Brands Balancing Profit with Purpose

There are layers to sustainability; environmental, political and social factors to consider, and so many different areas within the sustainability ‘umbrella’ where brands can actively create positive change.

One environmental initiative we have previously covered that all businesses can become involved in without directly doing the frontline leg work is 1% For The Planet but there are many other ways brands can ‘give back’ to people and planet and drive a more sustainable and just future.

Below are some brands and companies across various industries that are leading the way, working to balance their profits with social and environmental purpose.

Justice Denim

This Australian denim brand launched just last year by fashion industry stylist, Deb Schultz and it’s already garnering attention from ethical fashion advocates. Not only are Justice Denim‘s jeans ethically manufactured in Melbourne, but for every pair purchased the brand has partnered with not-for-profit organisations Project Futures and Destiny Rescue to provide 4 weeks of life-changing education to a young child who has been rescued from child slavery.  To date the brand has provided 477 weeks of school funding to those in need.  

Deb Schultz, founder of Justice Denim, had these words to say:

“As a mother I feel strongly about our purpose so it’s incredibly important for me that Justice Denim has a positive impact in freeing these children from captivity. For us social purpose is everything, to set the captive free is our life’s work.

Equally we need to ensure we do no harm to the earth, the impact of our production needs to be accounted for just as much as our end goal otherwise we will have nothing to leave future generations. I do not believe we can have one without the other.”

Credit: Justice Denim.